Introduction to Advertising (ADVE 1004)
The primary focus of this course is on theory and applications in advertising. Sales promotion, a close "cousin," will be discussed as well as advertising, history, regulations, planning, media and selection, and creative approaches to influence customer behaviour. This course is eligible for Prior Learning Assessment.
Credits:
| Credit Hours | Contact Hours | Lecture Hours | Lab Hours | Other |
|---|---|---|---|---|
3.000 |
42.000 |
|
|
|
[+] Prerequisites:
[+] Corequisites and Concurrent Prerequisite(s):
None
[+] Equivalents:
[-] Restrictions:
Must be enrolled in one of the following Levels:
Post Secondary
Must be enrolled in one of the following Majors:
(ADVE) Advertising
(ASTL) Auto Studies-Sales Leadership
(ATSW) Assistive Tech Support Worker
(AUBI) Automotive Business
(AUBU) Automotive Business
(AUCA) Auto Bus/Commerce Auto(Biling)
(AUTF) Bus Admin-Auto Mkt (Bilingual)
(AUTO) Business Admin - Auto Mktg
(BADM) Business Administration
(BAMK) Business Admin - Marketing
(BMKN) Bus - Marketing (non Co-op)
(BMKT) Business - Marketing
(BSFN) Business Fundamentals
(BSTM) Business Studies-Marketing
(BUSG) Business
(BUSN) Business (non-Co-op)
(OFAE) Office Admin - Executive
(OFAO) Office Admin - Office Systems
(ADMC) Advertising and Marketing Comm