Strategic Marketing Planning (MKTG 1018)
Students explore how organizations use the controllable elements of product, price, place and promotion to reach business objectives in the marketplace. Case studies and real business scenarios are used to examine a broad range of marketing opportunities and problems, including entry into international markets. Students contribute to the development of a marketing plan.
Credits:
| Credit Hours | Contact Hours | Lecture Hours | Lab Hours | Other |
|---|---|---|---|---|
3.000 |
42.000 |
|
|
|
[+] Prerequisites:
[+] Corequisites and Concurrent Prerequisite(s):
None
[+] Equivalents:
[-] Restrictions:
Must be enrolled in one of the following Levels:
Post Secondary
Must be enrolled in one of the following Majors:
(ADVE) Advertising
(AUBI) Automotive Business
(AUBU) Automotive Business
(AVIA) Aviation Management
(AVII) Aviation Mgmt-CIIS intake
(BADM) Business Administration
(BAHR) Bus Admin - Human Resources
(BAMK) Business Admin - Marketing
(BENC) Business-Entrepreneurship-coop
(BENT) Business - Entrepreneurship
(BMKN) Bus - Marketing (non Co-op)
(BMKT) Business - Marketing
(BSDM) Bus Studies-Decision Making
(BSFN) Business Fundamentals
(BSSA) Business Studies - Sales
(BSTM) Business Studies-Marketing
(BUSG) Business
(BUSN) Business (non-Co-op)
(ENTB) Business - Entrepreneurship
(ENTC) Business-Entrepreneurship-coop
(OFAE) Office Admin - Executive
(TMPD) Tourism-Mktg and Prod Develop
(ADMC) Advertising and Marketing Comm