Introduction to Marketing Research (MKTG 1019)
In this course students are introduced to the tools and techniques used by marketers to answer a variety of questions about market size and opportunity, the nature of competition, and consumer attitudes, wants and needs.
Credits:
| Credit Hours | Contact Hours | Lecture Hours | Lab Hours | Other |
|---|---|---|---|---|
3.000 |
42.000 |
|
|
|
[+] Prerequisites:
[+] Corequisites and Concurrent Prerequisite(s):
None
[+] Equivalents:
ADVE 2003 Advertising Research
MKTG 2003 Marketing Research
[-] Restrictions:
Must be enrolled in one of the following Levels:
Post Secondary
Must be enrolled in one of the following Majors:
(ADVE) Advertising
(BADM) Business Administration
(BAMK) Business Admin - Marketing
(BMKN) Bus - Marketing (non Co-op)
(BMKT) Business - Marketing
(BSFN) Business Fundamentals
(BSTM) Business Studies-Marketing
(BUSG) Business
(BUSN) Business (non-Co-op)
(HADM) Hosp Admin - Hotel and Resort
(OFAE) Office Admin - Executive
(TMPD) Tourism-Mktg and Prod Develop
(TOUR) Tourism Management
(ADMC) Advertising and Marketing Comm