Marketing 2 (ODE) (MKTG 1021)
This course focuses on how to satisfy customer needs through the marketing mix, a collection of business variables which marketers can control and manipulate in changing market conditions. Students explore marketing mix variables in order to create a marketing plan. This includes a focus on pricing, products/services, distribution and marketing communication strategies.
Credits:
| Credit Hours | Contact Hours | Lecture Hours | Lab Hours | Other |
|---|---|---|---|---|
3.000 |
42.000 |
|
|
|
[+] Prerequisites:
or Post Secondary level MAR 9101 Introduction To Marketing Minimum Grade of 50
or Post Secondary level MKTG 1004 Marketing Foundations Minimum Grade of 50
or Post Secondary level MAR 9103 Marketing Foundations Minimum Grade of 50
or Post Secondary level MKTG 1012 Marketing 1 (ODE) Minimum Grade of 50
or Post Secondary level MKTG 1020 Marketing 1 (ODE) Minimum Grade of 50
[+] Corequisites and Concurrent Prerequisite(s):
None
[+] Equivalents:
[-] Restrictions:
Must be enrolled in one of the following Levels:
Post Secondary
Must be enrolled in one of the following Majors:
(ADVE) Advertising
(AUBI) Automotive Business
(AUBU) Automotive Business
(AVIA) Aviation Management
(BADM) Business Administration
(BAHR) Bus Admin - Human Resources
(BAMK) Business Admin - Marketing
(BENC) Business-Entrepreneurship-coop
(BENT) Business - Entrepreneurship
(BLOG) Business - Logistics
(BMKN) Bus - Marketing (non Co-op)
(BMKT) Business - Marketing
(BSTM) Business Studies-Marketing
(BUSG) Business
(ADMC) Advertising and Marketing Comm