Strategic Marketing Leadership (MKTG 2039)
In this course students gain an understanding of the role and functions of a marketing manager, and are introduced to various implementation strategies to address the marketing situations of Tree Fort clients or case study scenarios. Students apply knowledge from previous courses in the program to analyze marketing problems and opportunities and recommend a course of action to best meet organizational objectives.
Credits:
| Credit Hours | Contact Hours | Lecture Hours | Lab Hours | Other |
|---|---|---|---|---|
3.000 |
42.000 |
|
|
|
[+] Prerequisites:
[+] Corequisites and Concurrent Prerequisite(s):
None
[+] Equivalents:
[-] Restrictions:
Must be enrolled in one of the following Levels:
Post Secondary
Must be enrolled in one of the following Majors:
(BMKT) Business - Marketing
(BMKN) Bus - Marketing (non Co-op)