Applied Digital Marketing (MKTG 2041)
Through experiential learning, students apply skills acquired in previous courses to a variety of case studies, Tree Fort projects, and mini campaigns. Students utilize industry-standard creative software, content management tools, and analytical tools. Media buying and creative strategies are developed for a range of digital environments and marketing situations.
Credits:
| Credit Hours | Contact Hours | Lecture Hours | Lab Hours | Other |
|---|---|---|---|---|
3.000 |
42.000 |
|
|
|
[+] Prerequisites:
[+] Corequisites and Concurrent Prerequisite(s):
None
[+] Equivalents:
[-] Restrictions:
Must be enrolled in one of the following Levels:
Post Secondary
Must be enrolled in one of the following Majors:
(BMKT) Business - Marketing
(BMKN) Bus - Marketing (non Co-op)