Introduction to Marketing (MRKT 1000)
In this course, students are introduced to the basic principles of marketing, including the four components of product/service, price, distribution and promotion. Students develop an understanding of the role of marketing in achieving organizational objectives. Students gain insight into the complex and interdependent variables influencing development of successful marketing strategies.
Credits:
| Credit Hours | Contact Hours | Lecture Hours | Lab Hours | Other |
|---|---|---|---|---|
3.000 |
42.000 |
|
|
|
[+] Prerequisites:
[+] Corequisites and Concurrent Prerequisite(s):
None
[+] Equivalents:
[-] Restrictions:
Must be enrolled in one of the following Levels:
Undergraduate - degree level
Must be enrolled in one of the following Majors:
(BBAA) Honours Bach Bus Admin(AutMgm)
(BBML) Hon. Bach BusAdmn(Mgmt-Leader)
(BBGM) Bachelor of Bus (Golf Mgmt)
(BBHM) Hon Bach Bus Admin (Hlth Mgmt)
(BAGM) Hon. Bach BusAdmin (Golf Mgmt)
(BBAM) Bachelor of Bus (Auto Mgmt)