Consumer Behaviour (MRKT 1001)
Students acquire an understanding of consumer behaviour for the purpose of developing effective marketing strategy. The range of topics covered include: theories of consumer behaviour involving concepts such as perception, motivation, attitude formation and change, personality, values, learning, and cultural aspects that influence the decision-making process.
Credits:
| Credit Hours | Contact Hours | Lecture Hours | Lab Hours | Other |
|---|---|---|---|---|
3.000 |
42.000 |
|
|
|
[+] Prerequisites:
[+] Corequisites and Concurrent Prerequisite(s):
None
[+] Equivalents:
BSNS 1000 Customer Relations
[-] Restrictions:
Must be enrolled in one of the following Levels:
Undergraduate - degree level
Must be enrolled in one of the following Majors:
(BAGM) Hon. Bach BusAdmin (Golf Mgmt)
(BBAA) Honours Bach Bus Admin(AutMgm)
(BBML) Hon. Bach BusAdmn(Mgmt-Leader)
(BBAM) Bachelor of Bus (Auto Mgmt)
(BBGM) Bachelor of Bus (Golf Mgmt)
(BBHM) Hon Bach Bus Admin (Hlth Mgmt)
(AUTR) Bach App Bus-Aut Mgm deg comp
(BBAC) Bach of Bus (Aut Mgmt) Deg Com