Automotive Marketing Management (MRKT 3000)
Building on their learning in the Introduction to Marketing course, students examine the five functions of marketing management necessary to meet the marketing objectives of a firm. These functions are: planning, organizing, coordinating, evaluating, and controlling, in the management of the four marketing components of product/service, distribution, price, and promotion. Emphasis is placed on competitive analysis, decision-making skills, communications, and customer service. Students make extensive use of the case study method of analysis as a basis for class discussions.
Credits:
| Credit Hours | Contact Hours | Lecture Hours | Lab Hours | Other |
|---|---|---|---|---|
3.000 |
42.000 |
|
|
|
[+] Prerequisites:
[+] Corequisites and Concurrent Prerequisite(s):
None
[+] Equivalents:
[-] Restrictions:
Must be enrolled in one of the following Levels:
Undergraduate - degree level
Must be enrolled in one of the following Majors:
(BBAM) Bachelor of Bus (Auto Mgmt)
(BBML) Hon. Bach BusAdmn(Mgmt-Leader)
(BBAA) Honours Bach Bus Admin(AutMgm)