Marketing Analysis (MRKT 3001)
In this course students will learn to discern meaningful and statistically significant trends in an organization's data providing the information that managers need in order to make more effective business decisions. Participants will study the correlations of golf revenues with weather patterns, member profiles, golf rounds played and other key markers which will in turn, drive the marketing and promotional plan as well as the budget.
Credits:
| Credit Hours | Contact Hours | Lecture Hours | Lab Hours | Other |
|---|---|---|---|---|
3.000 |
42.000 |
|
|
|
[+] Prerequisites:
[+] Corequisites and Concurrent Prerequisite(s):
None
[+] Equivalents:
[-] Restrictions:
Must be enrolled in one of the following Levels:
Undergraduate - degree level
Must be enrolled in one of the following Majors:
(BBGM) Bachelor of Bus (Golf Mgmt)
(BBML) Hon. Bach BusAdmn(Mgmt-Leader)
(BAGM) Hon. Bach BusAdmin (Golf Mgmt)