International Marketing (MRKT 4000)
Students examine the complexity of international marketing with a focus on the development of marketing strategies for organizations operating in the international business environment. Students analyze trends in the international marketing environment, identify business opportunities and adapt standard marketing concepts to the diverse social, cultural, political and economic situations found in foreign markets.
Credits:
| Credit Hours | Contact Hours | Lecture Hours | Lab Hours | Other |
|---|---|---|---|---|
3.000 |
42.000 |
|
|
|
[+] Prerequisites:
[+] Corequisites and Concurrent Prerequisite(s):
None
[+] Equivalents:
MRKT 4001 International Marketing (ODE)
[-] Restrictions:
Must be enrolled in one of the following Levels:
Undergraduate - degree level
Must be enrolled in one of the following Majors:
(BBML) Hon. Bach BusAdmn(Mgmt-Leader)
(BBAM) Bachelor of Bus (Auto Mgmt)
(BBHM) Hon Bach Bus Admin (Hlth Mgmt)
(AUTR) Bach App Bus-Aut Mgm deg comp
(BBAA) Honours Bach Bus Admin(AutMgm)