Research Tools and Techniques (RAPP 1013)
In this course, students are exposed to a range of market and social research tools and techniques. Students are introduced to specialized technologies used for market and social research purposes, and learn about specific market and social research techniques such as customer segmentation, brand perception, sentiment analysis, stakeholder analysis, results-based performance measurement, return on investment, and program evaluation.
Credits:
| Credit Hours | Contact Hours | Lecture Hours | Lab Hours | Other |
|---|---|---|---|---|
3.000 |
42.000 |
|
|
|
[+] Prerequisites:
[+] Corequisites and Concurrent Prerequisite(s):
None
[+] Equivalents:
[-] Restrictions:
Must be enrolled in one of the following Levels:
Post Graduate
Must be enrolled in one of the following Majors:
(RAPP) Research Analyst