Tourism Promotion (TOUR 2010)
The contemporary marketing communication process used to promote a variety of tourism organizations, activities, and attractions is explained in this course. Students learn the use of selling techniques and the development of promotional methods and materials used to attract visitors to major tourism destinations and events.
Credits:
| Credit Hours | Contact Hours | Lecture Hours | Lab Hours | Other |
|---|---|---|---|---|
3.000 |
42.000 |
|
|
|
[+] Prerequisites:
[+] Corequisites and Concurrent Prerequisite(s):
None
[+] Equivalents:
[-] Restrictions:
Must be enrolled in one of the following Levels:
Post Secondary
Must be enrolled in one of the following Majors:
(HADM) Hosp Admin - Hotel and Resort
(HMGT) Hosp Mgmt - Hotel and Resort
(TRVL) Tourism and Travel
(HROP) Hotel & Resort Operation
(TMDM) Tourism Development and Mktg
(TMPD) Tourism-Mktg and Prod Develop
(TOUR) Tourism Management
(ADVE) Advertising
(HRAD) Hotel & Resort Administration